Fabrics of Fútbol

MISSION

Inform and educate our audiences on the rich history of soccer in the United States through vintage jerseys.

OVERVIEW

Golaço Kits is the largest vintage soccer store in the United States. In their online and physical store, every corner of the planet is represented: from classic European kits to obscure South American jerseys, J-League rarities, US soccer memorabilia, and beyond. Among their trove of items, there are relics that hold valuable historical worth. In our collaboration project with Golaço Kits, we sought to uncover and highlight kits that hold special meaning to the North American soccer annals.

PRODUCT PHOTOGRAPHY, DESIGN, CONTENT STRATEGY

CAPTURING LOST TREASURES

After digging through Golaço's impressive catalog, we produced flat lay photography for the jerseys that stood out to us the most. In these shoots, we captured all the details that made each kit special -- from unique patches to colorful trims and hidden messages.

VIEW CENTENNIAL KIT STORY

THE GRAND EXHIBITION

To present the story behind each jersey, we decided to let the powerful imagery and kit designs take center stage. Additionally, we chose to compliment the sprawling displays with subtle blurbs of text that would provide a general background on the kit, while weaving a narrative from detail to detail.

VIEW CREW '05 KIT STORY

OUR KITS,
OUR HISTORY.

This project resulted in increased engagement for both Golaço Kits and CLUBELEVEN, showing that soccer audiences in North America are deeply interested in the history of their sport -- especially when it's told through an evocative medium.

VIEW OUR FAVORITE KIT OF '23

Fabrics of Fútbol

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